Brand Lab

Holiday club for ages 8–11: create your own mini brand, design products and make something to take home.

  • Ages 8–11
  • £39.99 per day
  • Only 10 places per day
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A Hustle Hive leader showing a group of children the 3D printer and heat presses under the Ideas Made Here sign

What happens at Brand Lab

  • Create a mini brand

    Invent a character, a name and a logo of your own

  • Learn how brands work

    What makes a good logo, how colour works, and spotting famous logos

  • Make real products

    Turn your design into something you can wear or use, with our printers and heat presses

  • Jingles and commercials

    Write a jingle and make a commercial to launch your brand

  • Designer showcase

    Show off what you have made at the end of the day

  • Something to take home

    Every child leaves with something they designed and made

From sketch to T-shirt

Every design starts as a drawing. Here's where our October half-term designers began, and what their ideas became.

Where it started: five hand-drawn characters by Brand Lab children, coloured in pencil
  • A finished T-shirt printed with Chillz, a fluffy blue monster in headphones and a star T-shirt
  • A finished T-shirt printed with a blue, green and pink three-eyed monster holding a racket

The commercials

Our designers also wrote jingles and made a commercial for their brands.

Chillz: from pencil drawing to T-shirt to animated advert.
Rabbids Daaa!: a fan-made commercial by one of our teams, just for fun (not a real product).

Brand Lab, October half term

  • Children designing logos and characters round the table at Hustle HQ
  • A smiling Brand Lab designer next to a laptop
  • Children watching the Hive City Fashion Week showcase on the projector screen

Book Brand Lab

See the next dates and book a place on our bookings site. Can't see any dates? Contact us and we'll let you know when the next Brand Lab is on.

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